The Jindal Group

Strategy | Copywriting |  UX Design | Website Design | Website Development

The Jindal Group is a big player in the real estate industry in India especially known for their real estate business, But now Jindal Group has been diversified into five more industries, that is Interior, Furniture, Education, and Information Technology. We needed to create an introductory website for the brand that shows the reliability of the brand and that they are a one-stop solution.

Requirements :

  • Short website
  • Easy to navigate
  • Direct communication
  • Simple design
  • Industries on the first page
  • Content, that communicates between the industries

Goal

To make a website that shows the diversity of the company without making it too long.

Understanding the Users

Jindal Group is a company who works in different industries. It’s a one-stop solution for the customers who are looking for a home, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.

Defining the Brand

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.

  • Luxurious
  • Family-Centered
  • Professional
  • Adaptive
  • Diverse
  • Helpful
  • Listener

Positioning

Understanding what the Jindal Group brand is and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the event.

The Jindal Group Challenge

h

Make Short Easy To Communicate

Trusted Real Estate Company Amongst The Competitors

l

Copy That Communicate Between Industries

Credits

Client
The Jindal Group
Client CEO
Hari Om Jindal
Client Director
Yaman Jindal
Website Company
Eden Solutions
Strategist
Waeez
Designer
Mani Shankar Mandal
Senior Developer
Zain
UX Direction
Waeez
Copywriting
Waeez
Development
Eden Solutions
Software Used
Adobe XD, Xampp, WordPress
WordPress Theme Used
Custom Design By Eden Solutions

Reach Us

We would love to have you at our office and discuss the project.

L29 – L34, First Floor, Block L, Cannaught Place – Delhi

+91 7500584786

Let's talk about your project.