The Jindal Group
Strategy | Copywriting | UX Design | Website Design | Website Development
The Jindal Group is a big player in the real estate industry in India especially known for their real estate business, But now Jindal Group has been diversified into five more industries, that is Interior, Furniture, Education, and Information Technology. We needed to create an introductory website for the brand that shows the reliability of the brand and that they are a one-stop solution.
- Short website
- Easy to navigate
- Direct communication
- Simple design
- Industries on the first page
- Content, that communicates between the industries
To make a website that shows the diversity of the company without making it too long.
Understanding the Users
Jindal Group is a company who works in different industries. It’s a one-stop solution for the customers who are looking for a home, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.
Defining the Brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
Understanding what the Jindal Group brand is and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the event.
The Jindal Group Challenge
Make Short Easy To Communicate
Trusted Real Estate Company Amongst The Competitors
Copy That Communicate Between Industries
The Jindal Group
Hari Om Jindal
Mani Shankar Mandal
Adobe XD, Xampp, WordPress
WordPress Theme Used
Custom Design By Eden Solutions
L29 – L34, First Floor, Block L, Cannaught Place – Delhi